What are antioxidants?

Most likely you’ve seen a trail mix or yogurt commercial claiming their products are full of natural antioxidants. This word seems to pop up on an array of product’s packaging, everything from pomegranate chocolates to fermented teas. But are the antioxidants in these products really in an absorbable, beneficial state? Like many things that blow up in popularity due to greenwashing and fads, if you want the health benefits, you have to be a diligent and smart shopper. 


What are antioxidants?

Antioxidants are substances found in fruits, vegetables and other plants that have the ability to remove potentially dangerous and damaging agents in our bodies. So basically antioxidants fight off free radicals that could damage your body. Free radicals attack healthy cells in your body, which could lead to cancer, heart disease and other serious illnesses 1.  So basically these guys are little disease fighters that help keep your body in tip-top shape. 


antioxidants, fruit, vegan

Synthetic antioxidants vs the real deal

Unfortunately, we live in a time where large companies spend tons of money to try and trick us into believing their products are good for us. One way they do this is by taking refined food with little to no nutrition in it and spiking it with synthetic, fortified antioxidants. However, our bodies can’t use these fake antioxidants. So these are just empty calories, offering your body no sustainable energy or health benefits. If the ingredients inside the package are not naturally high in antioxidants, you might not be getting what you’re paying for. To get real antioxidants, look no further than farmer’s markets or the organic produce section at your supermarket. 


How to get more antioxidants in your diet

A plant-centric diet that consists of mostly organic, fresh produce will give you the maximum amount of antioxidants. Experts recently conducted studies about the healing benefits of fruits and vegetables. The results proved in order to greatly reduce the risk of developing many diseases, cancers or even premature death, you should eat at least 10 servings of fruits and vegetables every day 2. Now we understand 10 servings can be a hard task, which is where our products come in. Each ingredient is an organic, cold processed fruit, vegetable or plant super-food, which means you’re getting extra fruit and vegetable servings in every scoop! It’s easy to get organic produce in when the source is organic, living food. Check out our PureFood Trio and you’ll understand why we’re more than just a greens powder. 

More resources: 

Why you need to start eating more live food

5 reasons why you need phytonutrients 

Why your body needs more fruits and veggies







  1. http://www.news-medical.net/health/What-are-Antioxidants.aspx
  2. http://www.cbsnews.com/news/for-a-longer-life-researchers-say-eat-this-many-fruits-and-veggies-per-day/


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