Women In Business Q&A

“A woman’s place is wherever she wants it to be” – Unknown

Female entrepreneurship has seen rapid growth in the past 30 years.1 In fact, Pranin Organic’s entire marketing team consists of amazing, hardworking women. Naturally, we believe in celebrating the stories of women as much as possible. There is still lots of work for all of us to do in order to gain equality for ALL women, however we wanted to take the time to celebrate some rad accomplishments from women in our very own community. These are just some of the many women we look up to, learn from and love! Check out the advice, stories and book recommendations these boss ladies have for you. 


Lynsey Walker

women in business



Co-Founder/Director of Content Marketing, Pineapple Collective

Pineapple Collective is a boutique marketing agency that helps natural health and wellness brands tell their story. Emma and I (our other co-founder, and best biz partner around) aren’t just marketers, but we’re educators, and nutritionists too.We wanted to focus our business on brands that help contribute to a healthier society. We do this by working with our partners to get more strategic and creative around content, brand storytelling, education, nutrition communications and product innovation.




What made you want to work for yourself?

women in business

I don’t remember if it is was one thing, but I do remember daydreaming about it all the time. Someone once told me, if the light is green, leap, because you never know what is around the corner. I will say that working for yourself isn’t for the faint of heart. When I started this journey, there were lots of tears, self-doubt, and a pretty steep learning curve. But that’s what makes it so great. I can honestly say that I have learned more about myself and business in these past four years than I ever could have dreamed.

Can you remember a time when you faced adversity due to your gender? Or perhaps share a moment in time where you felt afraid, embarrassed or upset to be a woman.
I’ve been really lucky in my life to be surrounded by crazy supportive men who didn’t just see me as a “woman” they saw me as a person, with brains and ambition. There wasn’t a time in my life when I thought my gender would hold me back from being anything that I wanted to be.
That said, there was one instance in my career where someone I previously worked with definitely made things uncomfortable – the line between acceptable and unacceptable was blurry to him, and while I never felt threatened I did feel a constant sense of unease.
I can be pretty shy, so I didn’t really deal with it appropriately; I just let comments slide or tried to avoid one on one meetings. I’ve learned though you have to fight for your voice, even if it doesn’t come naturally with your personality. No one should make you feel uncomfortable and if they do, they should damn well know about it.

women in business

What career or life advice would you give to your 20-year-old self?

Eyes ahead. 20-year-old me was feeling pretty lost and didn’t know her place in the world. But tenacity can lead you to some pretty cool places if you keep pushing for what you want.

Can you share a funny story or moment that relates to being a woman in business? This could be a proud story of accomplishment, an embarrassing lesson you learned the hard way, or any other memory that’s stuck in your brain!

When it comes to embarrassing, I want to say crying. Crying as a woman is very cliché, but I cry so easily. I’m a sensitive soul and like Kristen Bell if I’m not between a 4 and a 7 on the emotional scale my eyes will well up. I don’t love that about me, but I haven’t found a way to contain it yet.



3 inspirational women you look up to and why.

Emma Andrews, Pineapple Collective: she is my amazing business partner, an incredible public speaker, and one of the quickest on her feet I have ever met. She has taught me to be a more strategic thinker and to never settle for average. I’m forever grateful she is on this ride with me.

Michelle Prychidny, Smart Sweets: she gave me my very first job in the industry and has turned into one of my closest friends. Her leadership skills are the best there is. She always leads with kindness yet knows just how to push her team to get results. It’s what has made her one of the most sought-after leaders this industry knows. She always pushes me to be a better version of myself.

Lauren Keegan, Koru Distribution: another former colleague who turned into one of my closest friend, Lauren is the youngest VP I know. Her drive never ceases to amaze me, and she is the reason I now know how to run a business, not just do my job.

Last 3 books you read.
Too fat, too slutty, too loud: the rise and reign of the unruly woman by Anne Helen Petersen
Quiet. The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
Bright Lights. Big City by Jay McInerney


Amy Sahota

women in business

Owner of Bare Essentials Skin Bar.

I educate women about how to take care of their skin to meet their skin goals.

What made you want to work for yourself?

Independence: The ability to make my own decisions without restrictions.

Compassion: Provide a service to help the community.
Growth: To work in an environment that has no restrictions on personal and professional growth. When you have your own business you can reach as high at the stars, you establish your own standards of achievement.

Can you remember a time when you faced adversity due to your gender? Or perhaps share a moment in time where you felt afraid, embarrassed or upset to be a woman.
women in businessEstablishing your own business forces you to go out of your comfort zone and learn about different industries that affects your business. The first two industries that I had to deal with before opening my business doors were male dominated, the construction and real estate industry. As a woman I found it challenging to deal with the real estate and construction industry because I felt I was judged for my lack of knowledge and decisions made regarding my business infrastructure.

What career or life advice would you give to your 20 year old self?
Work hard and have compassion for yourself and never have regrets because all of your decisions are a part of the learning experience. The only constant in life is change, and self compassion gives you the tools to accept and adapt to change.

women in business

 Can you share a funny story or moment that relates to being a woman in business? This could be a proud story of accomplishment, an embarrassing lesson you learned the hard way, or any other memory that’s stuck in your brain! 
When I first opened my ‘open concept skin bar’ downtown. I was the only one that specialized in skin treatments (no injectables either). A lot of people didn’t understand why it was important to take time of them selves and get a skin treatment done. They assumed it was a waste of time or frivolous. A lot of people said it wouldn’t work. Now in 2018, there are a lot of skin concepts spas in Vancouver and the biggest wellness trend is self-care. I’m so happy I kept with it!

Top 3 inspirational women you look up to and why.

Jane Wurwand: She exemplifies compassion and teaches us to believe in ourselves. She is amazing role model in the skin health Industry and founder of Dermalogica. I would love to meet her and shadow her for a day.

Sophie Trudeau: It is very exciting to finally see changes to women’s rights in Canada. Sophie is known for being a free spirited feminist. I hope with her leading the way to we can finally have a pay equity program in place in Canada. This is so important to all women in the work force. It will eliminate gender-based wages (This still happens in Canada!)

Michelle Obama: She also exemplifies compassion and teaches us to value ourselves and put ourselves as number priority. She is uses her platform to encourage young girls to reach for the stars and remember to give back to the community.

Last 3 books you read?

I normally don’t have time to read books because I read a lot of health and wellness articles but last year I decided to indulge myself and read something out of that field.

Talking as Fast as I Can: From Gilmore Girls to Gilmore Girls (and Everything in Between) by Lauren Graham

Why not Me? by Mindy Kaling

The Blood Sugar Solution by Mark Hyman


Dr. Alexandra Power

Iwomen in business am a Naturopathic Doctor in North Vancouver, BC and I provide evidence based, naturally focused medical care – specifically focused on women’s health.

What made you want to work for yourself? Working for myself allows me to have the independence, freedom, and control that I desire in my life.

Can you remember a time when you faced adversity due to your gender? Or perhaps share a moment in time where you felt afraid, embarrassed or upset to be a woman.

I remember telling someone that I was in school to become a Naturopathic Doctor – and this person’s first response was, is it mostly men in that program? Funnily enough, there were 26 incredible, strong, caring and intelligent women in my graduating class – yet only 1 (although equally amazing) man.

What career or life advice would you give to your 20-year-old self? I would teach my 20 year old self the value and importance of being present in the moment, and not always thinking about the past, or planning for the future.

Can you share a funny story or moment that relates to being a woman in business? 

I really can’t think of one!

Top 3 inspirational women you look up to and why.

Michelle Obama – she has many inspirational qualities -but I just love that she is putting up a fight to prevent and treat childhood obesity!

Aviva Romm – she is a medical doctor, midwife and mother who has dedicated her life to researching and educating others about the most optimal and effective treatments, using both natural and conventional medicine for women and children’s health. I plan to help spread the knowledge to assist women and children to lead the healthiest, most vibrant lives that they can.

Princess Diana – loving mother a compassionate and strong woman who gave so much so selflessly.

Last 3 books you read?
Fire Starter Sessions by Danielle Laporte
The Desire Map by Danielle Laporte
The Rosie Project by Graeme Simsion


More women that inspire us

Adrienne Nolan-Smith of Get Well Be is the Founder of Get Well Be, a health and wellness hub dedicated to being the intersection of healthcare and wellness. They dive deep into complex health topics to provide clear and concise information to their community. We applaud Adrienne and all the women at GWB for making this kind of information so accessible. Be sure to check out the dictionary on their site which is ULTRA useful when looking for the definitions of key terms used in the holistic health space. Overall, their resources are insightful, helpful and friendly for newcomers to the natural/holistic wellness space!

Carley Mendes of Oh Baby Nutrition  educates and inspires through teaching new and soon to be mom’s about holistic health and wellness. Read her article on how to choose a prenatal vitamin for postpartum

Chloe Elgar of Chloe’s Countertop  What Doesn’t Chloe Elgar do? From in depth articles about personal experiences and intuition to Living In Light Retreats, writing a book and hosting her Conscious Conversations Podcast (Which we were featured on BTW) Chloe does it all and more. She pines for our Smoothie Boosters and we adore her smoothie bowl recipes. 

Emma Andrews of Pineapple Collective Emma is an endurance athlete, Holistic Nutritionist and a super fly person. Her high energy smile is almost addicting as her educational Instagram stories on @Thinkpineapples IG. She is known around the office for her groundbreaking recipe creation which includes this Pineapple & Turmeric Smoothie. You’re welcome. 

Jordan Bruce of Bruce’s Roots is a Live Blood Analyst and soon to be Holistic Nutritionist! She’s always on the latest fresh food trends and her Liver Detox article is a must read. 

Kelly Maia Agnew of Kelly Maia Nutrition Kelly is a Holistic Nutritionist that focuses on taking you from feeling burned out to balanced. Check out her article; How Pranin Organic supplements helped me through my burnout recovery. 

Rebecca Johnston of Be Naturally Fit  Rebecca is a fitness queen that practices mad Shine Theory by helping other mothers and women reach their fitness and wellness goals through her group; Fit Club. Not only is Rebecca super knowledgeable when it comes to fitness, she advocates for meditation, due to its health benefits. Learn more by reading: Why I’m a Meditation Junkie

Victoria Walsh of Girl Gone Good Vickie is a Canadian Military Veteran, nursing student and avid mountain explorer. Read her latest guest article; The Importance of Being in Nature



Fuel your empowerment further with our Warrior Woman Potion it’s jam packed with plant based protein, antioxidants and more!







1 https://journal-jger.springeropen.com/articles/10.1186/s40497-016-0055-x


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